Tonight I have the chance to revisit this amazing talk I listen to at UX week 2012, form Dr. Genevieve Bell. A few brain storming points that resonate with me:
- West vs East on technology, is the difference really a thing?
- In western culture the fear of technology (or smart object) will eventually arises and invades human’s superior position in this hierarchy. And I think of the recent debet of privacy concerns in social network and personal online data. How much percent of the public’s fear of the “google crawler logic” or “facebook sharing allegorism” is rooted in the same fear and untrust of technology in western world? In comparison, Dr. Bell do mention in Asia culture like Japan, people seems to have more trust on technology, believe technology was born with good attention. And I do see in Asia people adapt to new technology in a faster fashion. In average, people are more tech savvy. And even have higher tolerance on not-so-friendly technology. Also bad things happening in this perspective like people have higher percent to be fooled by fraud call, and allowing software wars happening on their PC, like the one between Tencent and 360 (in China). Another thing I think of is, the rise of user experience design in the past 10 years, how much it’s triggered and reflected by the low-technology-tolerance western culture?
- The electric fairy & today’s product marketing of tech products
- the story of electric fairy and princess phone is fascinating in the way that is so familiar! So here is a brand new technology or offering and in order to drive market adoption, first thing you have to do is make it symbolic. Make it be part of a story that human can relate to socially and emotionally. This really gives me a new perspective of product marketing and how our current work would possibly fit into the history.
- The possibility of technology as the extension of humanity
- If the goal is build for a better world. What is the possible best relationship between human and technology, and how we get there? This reminds me another recent TED talk Erik Brynjolfsson: The key to growth? Race with the machines In this talk there is a story about human vs computer chess game. And the best player now is not human, also not computer. But the team form by both human and computer player. Another great post form Reid Hoffman Will Software Eliminate Physical Retail? Not Quite. Reid points out the future of retail is the retail experience that augmented and amplified by technology. But not just a simple replacement.
Lots of open ended question in the post, and I would love to know what’s your thoughts of what the future can be. Thanks for reading. =)